Be The Change You Want To See
Be the change you want to see in the world, spread kindness and help support worthy causes from bullying, mental health to MND and Cancer research. Feel great about every purchase knowing you are helping to make a difference in the world.
About Kind Is Cool
I’M AMBER. When I started Kind is Cool, I just wanted to bring a little bit of kindness into a world that suddenly felt dark to me.
I’d been bullied by someone of authority that I worked with and it had really shaken me. I’d experienced first hand the affect bullying in the workplace as an adult can have.
The thought that I bringing up my two young boys in a world where things like that can happen, made me really sad.
I was determined to do something to bring more kindness into the world. I saw clothing as a blank canvas that could be used for good, to be used to spread kindness and inspire others to be kind!
And now, one t-shirt at a time this is happening.
Kind is Cool has grown into a global brand, worn by celebrities and change makers all over the world. We are a proud partner with Bully Zero and co-founders of National Be Kind Day.
How WE Make Change
We have collaborated with various foundations where we donate $2 per shirt to help make change in our communities. We are big believers in giving back and support the following charities.
- Bully Zero
- Youth projects & 3 Sons Fitness not for profit arm
- Minus 18
- The Sebastian foundation
- Fight MND
- Olivia Newton John Cancer Wellness and Research Centre